Established in 1999, and launched as a live entity in January of 2000, IWOOT (as we have become known) has grown to become one of the UK's leading on-line retailers. It all started in a pub, was set up in a bedroom with one laptop a phone, a modem, and a cat, and now has offices in London, and a vast bespoke (and highly efficient) warehouse in Manchester.

We work in an environment that is constantly having to evolve and adapt to both emerging technology, and a changing marketplace. The culture and ethos of our brand runs through every part of the company, even the filler in the parcels we send out is 'on brand'. We are here entirely for the benefit of our customers, and our goal is to consistently strive to over-perform for them. We're not content with being the best, so much as revelling in trying to be even better.

We spend a great deal of time scouring the planet for stuff we think you'll really, really want. We probably look at not far off ten thousand products every year, and from that boil it down to a few hundred that we think are really good.

We aim to launch about 40 new products every month (this goes up and down depending on the glut or dearth of products out there, and the time of year). Our goal is to provide you with a truly great collection of fun, interesting and novel products that you'd be hard pushed to find in one place anywhere else on earth.

Once we've got our hands on them we strive to ensure you see them at their very best, that we write about them clearly and often stupidly, that you can see videos of them where possible, and read customer reviews - to get someone else's opinion.

We then ensure that shopping for them is easy and quick, that the prices are as keen as we can make them, and that they are delivered to you in perfect condition and so fast you'll scarcely believe it.

Our Customer Services team are award winning and our pride and joy. They will look after you every step of the way, and are more than happy to give you advice (though not on cooking) and help you with any problems you may encounter (though that doesn't happen often). If we do something wrong, we'll fix it fast, and make sure it doesn't happen again. If we'd never made any mistakes we wouldn't be as good as we are now, and nor would we be so good at fixing them!

The only reason we're here is for our customers, and we never forget that.

The phrase 'Mission Statement' is all a bit Business Speak, and not very IWOOT at all, but for want of a more casual description, here is ours.

• We are not the biggest or flashiest company, but we are the best at what we do
• We believe in attention to detail and the nitty gritty of doing a job well
• We believe in treating people as individuals
• We believe in proving the coolest products and the very best in customer service
• We believe that great ideas can come from anyone, and we commit to supporting them whether they succeed or not
• We believe in being informal, but professional
• We believe in growing a successful and profitable company
• We believe in looking after each other

The Savile Row Company is based in the heart of Savile Row and has been making finely tailored shirts since 1938. A family company of medium size, Savile Row now designs and produces an extensive range of clothing and accessories for Men and Women - all crafted to the highest standard of quality and workmanship. The Savile Row Company brand is sold in over 30 countries worldwide.

The company initially manufactured and provided quality clothes to many famous London department stores. Sadly, the factory was completely destroyed during the Blitz. Yet, only a year after the War ended, the business was re-started with a new focus on men’s wear. We moved our manufacturing over to Northern Ireland and enjoyed even greater success, continuing to supply large, countrywide chain stores, independent retailers as well as individual firms established and operating on Savile Row.

When we opened our own flagship store at 40 Savile Row, we decided to shift the emphasis of the business to selling directly to the public. Since then we’re proud to say we have built up an incredibly successful ‘direct’ business. Our mail order and e-commerce operations go from strength to strength and the ‘Made to Measure’ service offered at 40 Savile Row has never been more popular.

During the most recent 5 years we have invested in excess of £1m in state of the art manufacturing and information systems in order to bring a world class quality product.

This Autumn also sees the launch of our new Women’s Wear range - an exquisite range of versatile, femininely tailored garments with a contemporary twist.

By supplying direct from our own Warehouse, we are able to minimise costs and pass these savings onto our Customers. The result is that we sell at prices much lower than one would associate with such superb tailoring.

The Savile Row Company is linked through product licensing arrangements to some of the finest textile producers in the World and together with our technical expertise and design skills we're honoured to bring you luxury clothes and affordable prices.